Market trends and consumer insight
Our experienced insight team supported by flavor principals’ tracks, analyses & predicts emerging trends and how they are adopted globally with deep category knowledge on both flavor and consumer trends, team plays a vital role in the strategic development of new opportunities
Carbonated Soft Drink
Carbonated soft drinks are most popular drinks in Bangladeshi culture. It is a must needed product in a wedding ceremony, birthday parties or any social gathering a part from daily refreshment needs. Most popular flavors in Bangladeshi carbonates soft drinks are –
Lemon Lime
Cola
Orange
Presence of Tutti Fruiti flavor in energy drinks surprisingly most popular among young adults. We have series of flavors, creations, tailor made capabilities developing unique carbonated soft drink.
When selecting flavors for a carbonated soft drink, consider
factors like target consumers, desired sweetness level,
popular trends, and a balance of taste components like
sweetness, acidity, and bitterness, with options ranging from
classic fruit flavors like citrus, and tropical fruits to more
unique combinations like herbal, floral, or spicy notes, always
keeping in mind the overall taste profile you want to
achieve; you can also experiment with different levels of
carbonation to enhance the flavor experience.
Citrus: Lemon, lime, orange, grapefruit
Cola: Caramel, vanilla, spice notes
Tropical fruits: Pineapple, mango, passion fruit
RTD STILL DRINK
When selecting flavors for still drinks without carbonation, focus on fresh, natural fruit flavors like citrus (lemon, lime, orange), berries (strawberry, blueberry, raspberry), tropical fruits (mango, pineapple), melon (cantaloupe, watermelon), as well as herbs like mint and cucumber, which can be added directly to water or infused as a concentrate, allowing for a refreshing and subtle flavor profile without the need for strong artificial sweeteners; consider also incorporating spices like cinnamon, ginger, or cardamom for a more complex taste.
FRUIT JUICE DRINK
When selecting flavors for a juice drink, consider factors like compatibility between fruits, sweetness levels, acidity balance, personal preference, and potential health benefits; experiment with combinations to find what tastes best, while also considering any dietary restrictions or allergies you might have.Key points to remember when choosing juice flavors:
Complementary flavors: Some fruits naturally pair well together, like apple and cinnamon, orange and carrot, or pineapple and mango.
Sweetness balance: Mix high-sugar fruits (like mango, grapes) with lower sugar fruits (like cucumber, celery) to create a balanced flavor profile.
Acidity level: Be mindful of acidic fruits (like grapefruit, lemon) as too much can be overpowering.
Nutritional considerations: Choose fruits rich in vitamins and minerals based on your desired health benefits.
Steps for selecting juice flavors: Start with a base: Choose a dominant fruit flavor that will form the foundation of your juice blend.
Add complementary flavors: Introduce secondary fruits that enhance the base flavor and add complexity.
Flavors for Some classic juice combinations:
Citrus blends: Orange, grapefruit, tangerine
Tropical mix: Pineapple, mango, papaya
Berry medley: Strawberry, blueberry, raspberry
Green juice: Apple, spinach, cucumber, celery
Carrot blend: Carrot, apple, ginger
Important considerations:
Freshness: Use fresh, ripe fruits for the best flavor.
Sugar content: Be mindful of added sugars and choose juices with minimal added sweeteners.
Quality: Opt for high-quality juices from reputable brands.
Allergies and sensitivities: Check for potential allergens before mixing juices.
ENERGY & SPORTS BEVERAGES
When choosing the flavor of an energy or sports drink, you can consider the following factors:
Taste
A slightly tart flavor or citrus notes can encourage you to drink more. Drinks that leave a film in your mouth are
unpleasant and you’re unlikely to drink them again.
Mouth feel
A drink should clear your mouth well.
Nutritional content
Look for calories, carbohydrate percentages, sodium, and potassium percentages.
Functional ingredients
Energy drinks contain functional ingredients like caffeine that can have unpleasant tastes. Formulators use
sweeteners to mask bitterness.
Sports drinks are flavored beverages that often contain: carbohydrates, minerals, electrolytes, and sometimes
other vitamins and nutrients.
A good sports drink typically has: A carbohydrate concentration of 6-8%
Sodium of about 20-30 meq/liter
Potassium of about 2-5 meq/liter
What is the Energy Drink Flavor ?
To fill the void, the Taisho company created an herbal “energizing tonic” called Lipovitan in
1962. The tonic looked, smelled, and tasted like cough syrup and is widely considered the first
modern energy drink.
Energy drink can be flavored with –
Tutti Fruitti
Mixed Berries
Ginger Alle
Red Orange
Green Apple
Fusion Flavors
Sports drinks are often flavored to encourage people to drink more fluids during or after exercise. When choosing a sports drink flavor, you can consider the
flavors :
Berry Lemonade: A flavor of Ready Sports Drink
Black Cherry: A flavor of Ready Sports Drink
Blue Raspberry: A flavor of Ready Sports Drink
Mixed Berry: A flavor of Ready Sports Drink
Fruit Punch: A flavor of Ready Sports Drink
Orange Passion: A flavor of Ready Sports Drink
Peach Mango: A flavor of Ready Sports Drink
Strawberry Banana: A flavor of Ready Sports Drink
Organic Cherry: A flavor of Best Flavors Sports Drink Concentrate
Organic Grape: A flavor of Best Flavors Sports Drink Concentrate
Organic Kiwi-Strawberry: A flavor of Best Flavors Sports Drink Concentrate
Organic Lemon Lime: A flavor of Best Flavors Sports Drink Concentrate
Organic Mango: A flavor of Best Flavors Sports Drink Concentrate
Organic Orange: A flavor of Best Flavors Sports Drink Concentrate
NON ALCOHOLIC BEVERAGE
An alcohol-free or non-alcoholic drink, also known as a temperance drink, is a version
of an alcoholic drink made without alcohol, or with the alcohol removed or reduced to
almost zero.
Flavors can be –
Plain Malt
Blackberry – Lime punch
Peach Lemonade
Pineapple
FLAVORED TEA
Flavored tea is tea that has been enhanced with natural or artificial flavors. Flavoring agents can be added to tea leaves in liquid or dry form. Liquid flavoring is the most common method. Here are some examples of flavored tea:
Earl Grey
This tea is typically flavored with bergamot essential oil, which comes from the peel of the citrus bergamia fruit. However, some Earl Grey teas are flavored with artificial flavors.
Milky Oolong
Some Milky Oolongs are flavored with milk flavorings to create a strong milky taste.
Masala Tea
This tea is a blend of pure tea leaves and spices, but it’s not technically flavored or scented. Ginger Tea , Lemon Tea are other examples of flavored tea.
POWDER SOFT DRINK
Think about your favorite beverages in Ramadan iftar-odds are that a certain
powdered fruit drink was one of them. That’s right, we’re talking about powder soft
drinks like Tang.
The perfect summertime beverage in family.
A drink mix, or powdered drink mix is a processed-food product, a powder designed
to mix usually with water to produce a beverage resembling the characteristic fruit
juice.
Orange flavored Instat Powder Soft Drink contributes to most sales worldwide;
however, there are a wide range of flavors of offered, including lemon, mango,
grape, strawberry, mix fruit, pineapple etc.
FUNCTIONAL WATER
Functional water or Enhanced water is a type of beverage that contains added
ingredients like vitamins, minerals, flavors, sweeteners, and other additives. It’s often
marketed as a healthier alternative to regular water, and is sometimes called vitamin
water.
Some examples of enhanced water include:
Smart water: Distilled water with added electrolytes like magnesium, calcium, and
potassium
Fruit water: Sparkling water with zero calories and fruity flavors
SoBe Lifewater: Contains sugar, providing 40-50 calories per 8 oz. serving
