Me too brands are often perceived as imitations or knock-offs lacking the originality and authenticity associated with pioneering products. Increased competition spurred by “ me too” branding can be advantageous for consumers. It can faster innovation lead to lower prices and provide a wider range of product choices. Whereas new concept products appear interesting as customer wants to experience it and may lost appeat it failed to create a habit. The minimum viable products (MVP) approach is a popular strategy in new product development. It involves creating a basic version of a product with minimal features to gather easy user feedback, customize the product, save time and cost and reduce risk of invest